MBA-EWM-425 Entrepreneurship

9 ECTS credits


The Portable MBA in Entrepreneurship

· Gebundene Ausgabe: 500 Seiten

· Verlag: John Wiley & Sons; Auflage: 0003 (25. November 2003)

· Sprache: Englisch

· ISBN-10: 0471271543

· ISBN-13: 978-0471271543

· Größe und/oder Gewicht: 25,7 x 18,3 x 4,3 cm

From Booklist
Now with more than a half-dozen titles, Wiley's well-received Portable MBA series continues to expand. Excellently edited and handy to use, these guides offer helpful overviews of current trends and thinking on a wide range of business topics. Bygrave, with both academic (BabsonCollege) and business (a Boston high-tech corridor entrepreneur) backgrounds, has put together a roster of leaders in the field of entrepreneurial studies. More rigorous than the ubiquitous how-to-start-a-small-business books, this manual combines scholarly analyses of the entrepreneurial process and of the traits and characteristics of successful entrepreneurs with practical guidance on business plans, raising capital, legal and tax matters, intellectual property, etc.
Recommended for all libraries.

From Library Journal
Bygrave ( Venture Capital at the Crossroads , Harvard Business School Pr., 1992), has succeeded admirably in his goal of teaching the art and science of entrepreneurship. He covers all aspects of the entrepreneurial process, including planning a new enterprise, raising capital, marketing strategies, franchising, and dealing with legal and tax issues. This work is rich in detail, providing small business owners and would-be entrepreneurs the information they need to make sound business decisions. Individual chapters are written by academicians and business people. Though some of the charts and analysis may be a bit technical for the neophyte, this is a treasure trove of information for the motivated reader. Recommended for business collections.
- M. Uri Toch, P.L. of Cincinnati & Hamilton Cty., Ohio
Copyright 1994 Reed Business Information, Inc.