MBA-EWM-426 Entrepreneurship Case Studies

9 ECTS credits

Portable MBA in Entrepreneurship Case Studies

Synopses & Reviews

Publisher Comments:

The crucial link between theory and practice

In The Portable MBA in Entrepreneurship Case Studies you'll meet people who have used the business theories and practices presented in The Portable MBA in Entrepreneurship to start and run their own entrepreneurial ventures. You'll get a real sense of what it takes to conceive, develop, finance, and operate a business, and how particular elements, such as business plans and financial forecasts, function in the real world. These case studies cover a broad variety of service and product industries: retail, wholesale, mail order, and Internet. You'll discover the trials and rewards of starting a travel agency, launching a new glass-cleaning product, setting up a fashion Web site, and selling women's hosiery through direct mail. Other studies cover ventures in the computer industry, the restaurant business, automobile service franchising, and business consulting.

Each case study is illustrated with exhibits --financial statements, business plans, sample contracts, and more --and many are supplemented with end-of-chapter questions that help you analyze the viability of each entrepreneurial venture and test your ability to respond to the challenges you'll face in pursuit of your own entrepreneurial dreams.

ISBN:

9780471182290

Other:

D'Heilly, Dan

Other:

D'Heilly, Dan

Author:

Bygrave, Bill

Author:

Bygrave

Author:

Bygrave, William D.

Publisher:

John Wiley & Sons

Location:

New York :

Subject:

Business

Subject:

Small Business

Subject:

Management

Subject:

Entrepreneurship

Subject:

New Business Enterprises

Subject:

Master of business administration degree

Subject:

Small Business - General

Edition Description:

Wiley

Series:

Portable MBA Wiley

Publication Date:

June 1997

Binding:

Paperback

Language:

English

Illustrations:

Yes

Pages:

336

Dimensions:

9.88x7.01x.91 in. 1.24 lbs.